I’m stealing this Friday spot from my 52-Week Blog Challenge #MFRWauthor spot to write about and introduce you to my new rebranded book covers.
Now, for today’s post:
Hey there. I’m dropping in to say in way too many words, that I have rebranded my Bull Rider Series book covers and Boxed Set. My wonderful cover designer did all the work, but I chose my hero and heroine, along with the additional cover images for books two and three.
Before I get into what I went though, please know, if you’re only switching out covers it’s simple. All you do is upload the covers. Click publish. You’re done. Unless you have a boxed set with images inserted within the book file itself. Then you need to switch covers out in your book file.
Some Reasons Why I Rebranded:
- It was time for something new. Howdy, Ma’am, my first indie book, needed an update.
- Howdy, Ma’am has been around since December 2012. It was the first book where I had control over the cover. Since then, I’ve learned a lot. I’m more in tune to what I want my covers to look like and what I can and can’t do. Since it was my first indie book, it has been revised more than once. I’ve gained a lot of knowledge since publishing Howdy, Ma’am, so hopefully, revisions reflect that.
Contrary to what some people think, stock photo images CAN be used over and over unless they are purchased exclusively, which I do now when I can.
What Did I Know in 2012? Nothing Much About Covers.
Nope, I knew nothing about creating a cover or what I wanted, so I found someone who did. However, I did choose the images and still choose my hero and heroine and some of the additional images for each and every cover.
About the Original Covers:
The original couple image for Howdy, Ma’am wasn’t a rare image and has been seen on many other books. My designer gave this series a grittier look to let it stand out both in the before and after look.

OLD original covers
The cover for Hey, Cowboy wasn’t a cover you’d see because I chose the images separately. One image on the cover was popular and made its rounds in the western romance genre.
The image of my couple on the third book was purchased as an exclusive image. However, the model selling the image told me the same image had been purchased once, so somewhere out there, is the same image, but I doubt it has the same background. Per license specifications, I can always use this exclusive image again for another book, and I will. None of that matters now.
You might recognize my new Caulder as the model for Jase in Heartbreak’s Reward. I knew one day I would have him… Oh, um, ah…oh my. I mean have him on a cover again. ❤ When it came time to rebrand, his stock photo company was where I headed.
The Thing About Rebranding with a Different Couple:
I have the image of couples in my head from the get-go. All of a sudden, after three books, I now had to visualize someone else as my Velia and Caulder. It takes a while, folks. Seriously, as I’ve been going around and deleting the old covers to prevent confusion, my heart twisted a little lot. For years and three books, these characters shared a part of my brain and muse. Regardless, I wanted a change, and the change was good. My new covers work for me! ❤

Book #1
I sent a picture of the new hero to a close friend and asked her if he could pass as Caulder because she loves Caulder. Not one of the pictures you see here. I purchased six stock photos.

Book #2
Ha-ha. I thought I might have to go over there to wipe the drool off her mouth after she replied, that yes, he was “definitely Caulder McCutchen.” Then I sent her a picture of them as a couple. She approved!

Book #3
I hope readers do, too. Everyone has their own opinions, and some of you might like the old better, but this is what I had to do.
This Could Happen to You:
Now for my dilemma. What about my boxed set? The old images were in the interior of the manuscript! Oh, no.
I emailed Draft2Digital (D2D), an aggregator I use to distribute my books to Nook, Apple, and Kobo with a round of back and forth questions and answers about inserting covers internally into a document.
Now the new problem had been solved. Deep breath. Exhale. Again.
“Apple” will only accept a Flat (2D) cover upload.
*Some authors create one boxed set cover as a 2D with images of the books or one common image on the cover instead of a 3D like my Bull Rider Series cover. See an example at the end of this post. Maybe this is what I’ll do the next time I make a boxed set.
All in all, I’m happy with my decision to rebrand this series.
With another unexpected project out of the way, I’m ready to move forward to brand-new covers for brand-new books.
There is always something new to learn. Learning is the fun part.
Velia and Caulder thank you for viewing their new covers. Yeeha. Let’s ride.
Enjoy your day!
*Here’s one example of a flat or 2D cover with a book cover by one of my favorite western romance authors and my inspiration to finally put pen to paper. Her omnibus includes four books, but this type of cover can be added to all the retailers.
10 thoughts on “On Rebranding Covers for a Book Series”
Cathy Brockman
You lost me at covers on first page lol. The new covers are lovely!
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Mary J. McCoy-Dressel
Sorry about that, Cathy. 😏 I revised and shortened this post and took out the unnecessary information. I’m glad you like the covers! 🤠
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D. Wallace Peach
I love the new covers, Mary! I’m sorry it was such a hassle, but they look great. I hadn’t thought about redoing covers just for a fresh look. I redid mine when I switched to indie, but that was because the publisher’s covers were horrible. Congrats on the new look. They’re awesome.
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Mary J. McCoy-Dressel
Thank you, Diana. It would’ve been so easy if I hadn’t had the box set, so while I had to get into a document, well, why not make myself crazy and get into all of them. Now, they’re set for a long time. Your new covers are awesome, so it was a wise decision. That’s the first thing I would do, too, if I every republish my first two books. The publisher wouldn’t let me use their covers, anyway. Not that I’d want to. Happy Writing. I know you’re doing a lot of it.
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Teagan R. Geneviene
LOL, Hell freezes over, but not before you went through it with getting these covers out there.
Mary, I lovelovelove the new covers! Something fresh and different. I’m truly impressed. Excellent choices, my friend. Hugs on the wing!
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Mary J. McCoy-Dressel
I love them, too, Teagan. Thanks. Yeah, Hell froze over. We can no longer use that expression here. Haha. It was horridly cold though. Thanks for visiting.
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Jacquie Biggar
Oh, the joy of self-publishing! I’m glad it worked out in the end, Mary. If you have a Mac, the Vellum program is fantastic for formatting and will make copies for each venue so you don’t have any issues.
Love the new covers, striking!
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Mary J. McCoy-Dressel
Thanks, Jacquie. Glad you like them. I have a PC, but I’ve heard great things about Vellum and other similar programs. I plan on looking into one of them. Kindle has Kindle Create now to pretty up our books and upload to KDP. I just haven’t taken the time to investigate. Enjoy your weekend the best you can.
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Ed Hoornaert
Thanks for this glimpse behind the curtain, Mary.
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Mary J. McCoy-Dressel
You’re welcome, Ed. It was a little long-winded but so was my process. Ha-Ha. 🙂
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