Mary J. McCoy-Dressel

Hello. Are you all doing well? Having fun. Staying warm?

Here we go: During the summer, I posted this post and this post where I mentioned a new holiday story as a second book to Blue Snow in the Moonlight. I’m no longer in a hurry to get this book out in 2022. Even if I wanted to, I couldn’t get it finished and edited in time for the holiday season.

Fork in the Road

So, I will continue writing it with no intention of publishing in 2022. Am I sad? Yes and no. Well, more yes than no. This way, I can give it the time it deserves. It’s the holiday season, so I’ll finish the draft of this book now while the inspiration of the season surrounds me. 🎄🎁⛄❄❄❄🎅🤶🤠 On a positive note, it’s nice revisiting Cullen’s family from book one while writing this, since my hero is his best friend.

Take a Good Look

Blue Snow in the Moonlight sales had stalled in the beginning of the season. Why bother with book two if no one reads book one? On a side note, after tweaking my Amazon ads, sales mildly increased on both holiday books.

I know what experts say about low sales:

• Take a good look at the book cover. Check.
• Examine the book description. Check.
• Get reviews. It has barely any reviews and ratings. The last time I looked on Goodreads, it had a 4.67 rating and on Amazon it has a 4.7. Not bad, but there aren’t many.

First, I took a course on creating A+ Content for Amazon retail pages. Some of my author friends have created A+ Content on their pages. I saw the A+ Content on your latest book, Jacquie B. Any advice? I’m guessing you used Book Brush. Second, I took my own advice and published it wide to see if new eyes on it will make a difference.

To Date

• I tweaked my description in hopes of making it clearer to the reader.
• I talked with my cover designer and mentioned I had a few things to try first, but if nothing changed, I’d want to tweak my cover.

A day or two later my cover designer sent me a couple of cowboy stock photo images we could use to replace the first one. I chose one to have ready. Well. Well… WELL!

Then this happened when I opened my email:

I almost did a “Which do you like best” poll. The answers might’ve made my decision harder. Truthfully, I was afraid to ask.

I could have uploaded this new cover and book description weeks ago, but I didn’t until yesterday. Again – procrastination came into play. This cowboy fits my hero’s attitude about Christmas, and the cottage is a better fit for Cullen’s rental cottage. Don’t get me wrong. I love my other cover, but maybe I like it more than readers do. A single hero on a cover is appropriate for my genres. I’ve included the revised book description if you want to read it.

Revised Description

He makes her an offer she can’t refuse.

If it was up to Cullen Hollister, he’d hibernate this time of year. But he has a renter in his cottage, cattle to tend to, and kids waiting on Santa Claus. So, instead, he’s in the town square, ready to light up Sugarton in a festive Christmas display. In the crowd of onlookers, a stranger’s smile captures his attention and awakens lost desires. After the hoopla, an acquaintance introduces her, but her heart seems as cold as his.

As his luck goes, a blizzard forces them together in the cottage he loathes. He’s drawn to her and admires her assertiveness, down-to-earth nature, and blue-snow eyes. Cullen discovers a yearning more powerful than stubbornness. If Christmas magic is real, will it show him how to trust again, or is it as fake as his previous marriage?

Elle Palmer-Shaw uses her cousin’s wedding in North Dakota as an escape from sorrowful memories. She meets the handsome green-eyed owner of the cottage, and a simmering attraction grows. Christmas takes on a new meaning while spending time with Cullen and his kids.

His memories of the cottage are painful, yet he makes her an offer she can’t refuse. It’s a simple solution until she’s called back home. She tries to convince Cullen to keep the rental cottage available—to give them a chance when she returns—even after dropping a bombshell about her past. But will he destroy his walls and let her in, or will he continue to exist instead of live and love?

Learn more at Amazon and at this Universal Link.

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So, here we are. It can’t hurt to try something new. If nothing changes, I’m giving up. Ha-ha. I’m not a quitter. Let’s say we’ll see what happens.

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Off topic, but as of yesterday, I published “wide” the Two-Five Ranch Outlaws series books too. They aren’t available at all the retailers yet. The holiday season is likely slowing down the publishing process. It shouldn’t be long. Whatever it takes, right?

It seems like ages ago already, but I hope you all had a nice Thanksgiving. Can you believe we’re on a countdown to Christmas now? I’m not ready! Are you?

Apologies for not getting around to your blogs, my friends.

Enjoy your week. Thanks for reading. 💖